Photographic identity like the natural wine

Vinyes Tortuga is not in it to make a conventional wine. 

Studio Vondst is not in it to make a conventional wine design. 

Libertango wine is not in it to fit the winemaking rules. Breaking it open, calling all things biodynamic, creating according to the Mother Nature Rule Book. After turning the Vinyes Tortuga naughty story into the new brand and packaging identity, Studio Vondst takes it to the next level and asks: 

What if we let the photographic identity be like the wine? 

What if we let it be natural? 

Yes, it should look like the actual people with actual characters are having the actual fun.  Add some luscious 70’s and 80’s nostalgia (a tribute to the era of the Libertango tune – our wine was named after it), bring in some man-made and nature-made mess and say: 

stiff, shiny, mossy, super styled: GO TO HELL ☺ 

Here comes the new exclusive – open, free, natural. 


Soort werk: brand and packaging design, concept, art direction

Partners: A.D. new world: strategic concept & brand direction , Wisk Food Studio: low impact&waste-free styling&shooting&production, Vinyes Tortuga